A Double-Edged Sword

The thing about technology is that it has a twofold impact; managed IT services in Dallas help businesses capitalize on the “good” side. We’ll focus on smartphones in this writing, which are (often wrongly) seen as productivity destroyers for many businesses.

Finding the Right Balance

Now certainly, in businesses where employees don’t work with customers and do operate heavy machinery, smartphones can be a liability; however, technology optimization always invites productivity potential. For most businesses, the following advantages accompany wide employee use of smartphones:

• Optimized Customer Experience Through Smartphones
• Smartphone User Data Can Be Used in Place of Cold Calling
• Implementation of Smartphones Makes Workers More Effective

Optimized Customer Experience Through Smartphones

When employees and clientele don’t have an additional layer of communications static to pierce, that makes everything more efficient. Instead of someone waiting on hold until they reach an answering machine, if the employee is available, the customer can just call them, or text them, and they’ve got a direct point of contact. Insurance agencies, mortgage companies, and real estate agencies have leaned into this with gusto.

Smartphone User Data Can Be Used in Place of Cold Calling

The primary use of smartphones can be categorized under ten headings:

• Texting
• Email
• Social Media
• Camera
• News
• Shopping
• Weather
• Banking
• Video Content
• Gaming

Use percentage ranges from 80%+ of smartphone use on texting to 40%+ being used for gaming. Managed IT services in Dallas can help you learn the best ways of exploiting that data. Notice email and social media are right behind texting in terms of high use levels. Notice that “phone calls” don’t even make the top ten.

So instead of cold-calling, you might design email or text-based outreach. Maybe you put together something on social media. Learn from how employees use phones, as this is similar to client usage of them outside the occupational sphere.

Implementation of Smartphones Makes Workers More Effective

The “why” behind this is a bit nebulous, but statistics indicate employees are more productive when they are allowed to keep their smartphones. This could be because they have access to data on-demand for sales approaches, it could be because they’re better able to capture and answer client needs in sales. Whatever the case, the data shows workers having phones available is better for productivity.

Leaning Into Technological Shifts to Provide Operational Advantage

Managed IT services in Dallas through Technagy can help you identify ways smartphone implementation can increase employee productivity. We can also help your business capitalize on smartphone use data to optimize sales, and such tactics can additionally help optimize customer experiences. Contact us to learn more!